From the
Mouse's House |

to the
Penthouse |

Master the Art of International Deals with Michael Crawford’s Groundbreaking Strategies for Success Across Cultures and Borders.

Books

FROM THE MOUSE’S HOUSE TO THE PENTHOUSE

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.

In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.

Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.

Author

Michael Crawford

As the President & CEO of a publicly traded company, Michael Crawford has navigated the complexities of international business with acumen gleaned from years of experience. With a storied career that includes pivotal roles at prestigious organizations like Four Seasons and Walt Disney Company, Michael brings a wealth of knowledge to the forefront of global commerce. Driven by a passion for cross-cultural engagement and ethical business practices, Michael has expertly bridged diverse business landscapes across the world.

In Michael’s seminal book, insights into international deal-making are distilled into essential strategies for fostering trust and communication. This guide is not just a reflection of Michael’s business successes and lessons but also an ode to the personal journey intertwined with professional endeavors. Written during the quiet corners of weekends and captured on everything from iPhone notes to filled notebooks, the book serves as a beacon for aspiring and seasoned entrepreneurs alike.

Dedicated to Michael’s daughter, the book’s personal touch extends to its audio version, narrated by her, showcasing her debut in literary narration. This dedication not only honors their familial bond but also highlights Michael’s commitment to both family and career, making the book a legacy of professional acumen and personal devotion.

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    Empowering global business success through proven strategies and insights from Michael Crawford’s extensive international experience.

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