From the
Mouse's House
|
to the
Penthouse
|
Master the Art of International Deals with Michael Crawford’s Groundbreaking Strategies for Success Across Cultures and Borders.
Books
FROM THE MOUSE’S HOUSE TO THE PENTHOUSE
He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.
Author
Michael Crawford
As the President & CEO of a publicly traded company, Michael Crawford has navigated the complexities of international business with acumen gleaned from years of experience. With a storied career that includes pivotal roles at prestigious organizations like Four Seasons and Walt Disney Company, Michael brings a wealth of knowledge to the forefront of global commerce. Driven by a passion for cross-cultural engagement and ethical business practices, Michael has expertly bridged diverse business landscapes across the world.
In Michael’s seminal book, insights into international deal-making are distilled into essential strategies for fostering trust and communication. This guide is not just a reflection of Michael’s business successes and lessons but also an ode to the personal journey intertwined with professional endeavors. Written during the quiet corners of weekends and captured on everything from iPhone notes to filled notebooks, the book serves as a beacon for aspiring and seasoned entrepreneurs alike.
Dedicated to Michael’s daughter, the book’s personal touch extends to its audio version, narrated by her, showcasing her debut in literary narration. This dedication not only honors their familial bond but also highlights Michael’s commitment to both family and career, making the book a legacy of professional acumen and personal devotion.
Book Reviews
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Bill Donabedian Manager
This is well written and a fast read. A must read if you are doing business overseas. Building a Disney park in China was no easy task, but Michael shares his high-level insights on how he and his team succeeded
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Cathy S Manager
Feedback is always the same. Well written, great stories, and valuable lessons for business and life. From college students to business professionals, all have gotten great learnings from this book.
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Sam Manager
I’ve been in global business for a decade and really enjoyed the author’s perspective on building business and negotiating, especially with very well known brands. Incredibly insightful. Highly recommend.
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Jennifer Manager
A must read for anyone wishing to learn the art of negotiations to grow your business!
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Joe B.
Crawford's insights will be helpful for anyone who intends to conduct international business
effectively.Read more -
April H.
Fascinating, insightful and entertaining account of the challenges and rewards of doing business across cultures!
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Any Question?
Feel free to reach out with any questions, whether they’re about the book, the writing process, or anything else that’s on your mind. Your inquiries are welcomed with open arms!