My Books
From the Mouse’s House to the Penthouse
In ‘From the Mouse’s House to the Penthouse,’ Michael Crawford shares his firsthand experiences negotiating the landmark deal that brought the first Disney theme park to mainland China. Through personal anecdotes and strategic insights, Crawford offers valuable lessons on navigating cultural nuances and achieving success in international markets.
Emphasizing humility and effective relationship-building, he provides practical strategies for navigating complex corporate and political environments, demonstrating that compromise can lead to remarkable outcomes.